noun
survey, poll
B1
Umfrage (die Umfrage) means survey or poll — a structured questionnaire or opinion poll to gather data. 'Survey' for broader studies, 'poll' often for quick opinion counts. Feminine noun; plural Umfragen. Regular declension; commonly used with prepositions like bei/in einer Umfrage, but no special obligatory preposition.
Examples
Wir machen eine Umfrage.
We're conducting a survey.
Laut der aktuellen Umfrage gewinnt die neue Partei an Zustimmung.
According to the latest poll, the new party is gaining support.
Laut einer Umfrage sagten die meisten Befragten, dass die Preise gestiegen waren, weshalb viele unzufrieden blieben.
According to a survey, most respondents said that prices had risen, which is why many remained dissatisfied.
Details
Mnemonics
Picture a clipboard with checkboxes and people raising hands answering questions.
Sounds like 'ask' and 'frage' = question; think of asking questions.
Die Umfrage — imagine a female researcher (die) carrying a survey clipboard.
Notes
Commonly used in media and politics. Plural is regular: Umfragen. Definite article is 'die' in singular.